Image: Axolotl, from Nick Ross, tree-slashing machine from New Zealand claims James Dyson award 2012

The James Dyson Award is a major international award for young New Zealand product designers. Its aim is to recognise and reward a new generation of emerging kiwi designers with product design ideas that best demonstrate innovative and inspiring solutions to everyday problems.

The James Dyson Award provides an opportunity for an emerging New Zealand product designer to travel to the United Kingdom to check out the British design scene, network and mingle with inspiring inventors and designers.

The competition is open to final year tertiary students (in the fields of design, technology, engineering, or related subjects) or graduates in their first five years in the workforce.

The British Council New Zealand partnered with the James Dyson Award to push forward the recognition of emerging designers whose work demonstrates the ability to think differently and create products that solve problems and work better than existing products.

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